740 - Mens

The New Balance 740 brings back a 2000s running legend that never really left your rotation. Built for the kind of daily wear that breaks in like a favorite jacket, these sneakers pair a breathable open-knit mesh upper with New Balance's ABZORB midsole technology that absorbs impact through real cushioning and compression resistance. The segmented midsole keeps that classic running aesthetic while the reflective accents and speed lacing add practical detail. In this Grey Matter and Fire Cracker colorway, you get serious contrast and a technical look that works as well on the street as it does logging miles.

• Open-knit mesh upper with synthetic overlays for breathability and structure.
• ABZORB midsole absorbs impact through cushioning and compression resistance.
• Segmented midsole design for durability and that classic running silhouette.
• Speed lacing for a quick, locked-in fit.
• Reflective accents for visibility.
• Molded TPU "N" logo for authentic New Balance branding.

• Rubber outsole.
• Colorway: Grey Matter with Fire Cracker red accents and silver mesh.
• Designed for everyday wear and active use.

740 - Mens is selected for modern running shoes styling, with an easy everyday look that works across casual outfits, travel days, training-inspired fits, and seasonal wardrobe rotation.

The design focuses on versatile matching, comfortable daily wear, and a clean streetwear profile, making it simple to pair with denim, relaxed layers, shorts, activewear, or other lifestyle essentials.

• Curated for contemporary sport and street style
• Built for practical everyday outfit matching
• Suitable for casual, travel, and lifestyle wear
• Easy to coordinate with footwear and apparel collections